From guessing to profit — install the retail pricing system behind a 17-year profitable flagship.
For florists who love flowers but hate pricing.
If you’ve ever second-guessed what to charge, worried a customer would say “too expensive”, or ended a busy week wondering where the money went – this is for you.
FULL REFUND within 30 days, we’ll refund you – no questions asked.
Pricing Confidence toolkit
Built from real retail proof – not theory.
Our flagship London store has been profitable for 17 straight years — including through COVID lockdowns and recessions. Over 50,000 retail orders priced and sold profitably. Clients from royalty, global fashion houses, and UHNW collectors trust our system every single week.
Now, for the first time, you can install the same pricing logic in your own business.
📝 Confidence Workbook — Cement profit habits and track your real numbers.
📈 COGS Dashboard — See your profit per order and margin at a glance.
What’s Inside
What’s Inside the Florist Pricing Confidence Toolkit
The Foundations Workshop
60 minutes across 5 short chapters:
- Mindset of Profit — replacing fear with clarity
- Knowing Your Numbers — stems, labour, overheads, VAT (and global tax equivalents)
- The 3-Minute Pricing Formula
- Retail Profit Habits — weekly stock and margin tracking
- Selling Without Guilt — confidence & objection handling
Interactive Pricing Calculator
Price any bouquet in ≤ 3 minutes. Auto-calculates VAT, labour, overheads, and target margin. Works in Google Sheets + Excel, with visual summary and rounding rules built in.
Weekly Stock Budgeter
Plan weekly spending, set profit goals, and see margin drift instantly.
Cashflow & Margin Planner
Forecast weekly cash position and VAT/tax reserve.
COGS & Performance Dashboard
Visual snapshot of gross margin, waste %, and profit per order.
Confidence Workbook
20-page fillable guide to lock in the learning, run practice drills, and create your 30-day profit plan.
Cheat Sheets & Pricing Scripts
Print-ready A4 quick references and calm responses for price objections.
